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FMCG · Modern Trade · Retail Brands

Retail Intelligence
through AI Capture

An FMCG brand had no reliable, real-time visibility into shelf performance, competitor activity, or product health at point of sale. We built an AI-powered retail intelligence platform that delivers daily competitive and shelf insights — without expanding field teams.

Daily shelf intelligenceNo additional field headcount24-hour competitor intelligence
The Challenge

Your Shelf Position Changes Daily. Your Visibility Doesn't.

For a consumer brand competing in modern trade and organised retail, the shelf is everything. Facings, share of shelf, pricing, promotion placement, and competitor activity — all of it changes week to week, outlet to outlet.

The client was relying on periodic field reports and delayed sell-through data. By the time an insight reached a decision-maker, the competitive moment had passed. They needed intelligence that moved at the speed of the market.

The Solution

What We Built

A two-layer system: an AI image capture layer for field teams and in-store cameras, and an intelligence layer that processed images in near real time to produce structured shelf analytics.

Automated shelf share percentage tracking per SKU, per outlet, per region
Competitor product placement and promotional activity capture
Product health monitoring — facing count, price tag accuracy, planogram compliance
Out-of-stock detection and alerting for rapid field response
Trend analysis over time — gains, losses, competitive shifts by category
Daily intelligence reports surfaced to brand and trade marketing teams
Results

Daily Shelf Intelligence. No Additional Field Headcount.

Brand teams received daily shelf share data for the first time
Competitor promotional moves identified within 24 hours of shelf execution
Trade marketing decisions shifted from intuition to evidence
Field team visit productivity improved — data collection automated, attention on relationships and execution

Know What's Happening at Your Shelf — Every Day

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